Reimagining a classic to design a unique experience

Ferris wheel producer Dutchwheels asked us to play around and flex our creativity to come up with a new, unique shape for their gondolas.

We wanted to focus on the experience, zeroing-in on the details that would add value to the ride while expanding our idea of what this space could actually be. This led to ideas like a projection of the night sky on the ceiling of the cabin, or a gondola shaped like a sleek yacht with a protective roof and open sides.

Taking a new product for a spin

A modern take on the ferris wheel, Bosch-Rexroth engineered this spiraling tower which gives visitors a unique experience and city view. As a totally new product, they asked MODYN to create context for it — illustrating it as a fixture of the skyline, showing how you spiral to the top, as well as how fun […]

Sketching a new future

We wanted to show Hymer how they could redesign their iconic caravans and trailers for a new future with a younger consumer. To do this, we updated both products with contemporary, sleek and streamlined design features. We wanted the feel of both the interior and exterior to be indulgent, much more like a luxury hotel […]