Key Takeaways

E-bike Diversification

Gone are the days of one-size-fits-all e-bikes. Today, there is a model for every rider and purpose, from longtails and fat bikes to cargo bikes with foldable boxes. This diversification presents a challenge for consumers and an opportunity for brands to excel in marketing and communication.

Design & Functionality

E-bike design is no longer an afterthought. It’s a key differentiator, with fat bike aesthetics influencing other categories and brands prioritizing sleekness and compactness. Electronic features, like keyless locks and helmets with turn signals, further enhance the riding experience.

Sustainability Strides

While the industry is still catching up, the emergence of fully recycled plastic bikes and solar-powered fat bikes signals a commitment to sustainability. There’s a clear call for designers to merge eco-consciousness with aesthetic appeal.

Accessories & Beyond

The accessories market is booming, with innovative child carriers and locally produced bike parts garnering attention. Additionally, the resurgence of front and rear suspension on city bikes and the shift towards pastel color palettes add fresh dimensions to the industry.

Eurobike 2024 Highlights: CMF Insights 

Our CMF lead, Mandy, unraveled the latest trends in colors, materials, and finishes. Dive deeper with her exclusive insights in our report.

Conclusion

E-bikes are at the forefront of the cycling world’s transformation. Their growing diversity, emphasis on design, and gradual adoption of sustainable practices paint a promising picture for the future. As the industry continues to navigate market complexities, e-bikes stand as a testament to its resilience and capacity for innovation.

MODYN’s Role

MODYN, a design agency specializing in the bicycle space, helps clients navigate this evolving landscape. We leverage our expertise to create innovative and sustainable solutions, ensuring brands stay ahead of the curve.

Download Our Exclusive Trend Report

Why You Need This Trend Report

Want to dive deeper into the latest design trends in mobility? Download our comprehensive 50-page trend report. This report covers Color, Materials & Finish (CMF), and the latest innovations. Simply fill out the form below to get your copy.