Thule Car Seats

Supporting Thule enter the car seat market

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Specifications

Case Design
Client Thule Group
Industry Car seat / Family Mobility

Challenge

Thule, seeking to expand its lifestyle brand and diversify its product offerings, turned to longtime design partner MODYN to help create its first-ever car seat range. Although Thule had a vision for an infant and toddler car seat with a matching base tailored for the European market, they depended on MODYN to shape the product’s direction and ensure it stayed true to the brand’s established design principles.

Result

This case highlights the critical role of strategic planning before entering the design phase. With substantial investments in product development and new production facilities, MODYN facilitated workshops to define the product line’s strategy, emphasizing market opportunities, usability, and configurations. This structured approach provided a clear and actionable roadmap for the design journey.

Through comprehensive market research, user interviews, and competitor analysis, MODYN uncovered key consumer needs and safety expectations. The design process, which included rapid prototyping, testing, and continuous iteration, ensured that the product was not only intuitive and user-friendly but also equipped with features like visual and audible feedback for secure installation.

Collaborating closely with Thule’s engineering team, MODYN incorporated early testing simulations, helping to streamline development and ensure compliance with strict safety standards. The result was a highly successful product line that embodies Thule’s commitment to innovation, safety, and design excellence.