Quinny Hubb
- Case The flexibility to move and grow with a modular stroller
- Client Dorel Juvenile
- Industry Strollers
- Awards Red Dot Design Award 2019, Baby Innovation Award 2019
Quinny wilde ouders een nieuwe en flexibele oplossing voor mobiliteit bieden. MODYN werd uitgedaagd om een revolutionaire kinderwagen te ontwerpen die Quinny niet alleen zou positioneren als een innovatieve leider in het segment van strollers, maar ook een ontwerp zou creëren dat hun iconische merklijnen en karakter nieuw leven in zou blazen en benadrukken.
Quinny knew that MODYN could rise to the challenge, because we were the design team that helped launch the Zapp and Buzz and put the Quinny brand on the map in 2005. It was this in-depth knowledge of their brand that enabled us to go back to basics and design a pushchair that would reposition Quinny at the top of the market. At the same time, we were given the confidence to design a duo pushchair that added something new to an already saturated market, this is what led to the innovative integrated attachment points and mono-to-duo functionality.
During market and customer research conducted together with the Quinny sales and product development team, we discovered a lack of truly flexible double pushchairs. What was missing was a compact single pushchair that could be quickly, easily and affordably converted into a double pushchair as families grew.
Through cooperation with the Quinny team and various workshops and brainstorming sessions, we came up with the idea of designing a compact pushchair for one child that could be easily converted into a two-seater. This pushchair would give parents the freedom to move around with integrated, adaptable features that are flexible enough to meet their changing needs.
During this multifaceted design phase, one of the most notable tools was the use of models and mock-ups, which gave our design team the freedom to explore different ways of placing two children in one pram. This approach allowed both the Dorel Juvenile and MODYN teams to focus on defining elements of the Quinny brand, such as comfort and a connection between parent and child.
Using 3D CAD models and rapid prototyping, we tested everything from the attachment points to the folding mechanism and foot space. This ensured that the design was optimal and multifunctional, and that it met the current strict safety standards. This prototyping process also enabled us and the Dorel engineering team to anticipate future obstacles long before production began, while further refining the design.
New lines, new possibilities
The Hubb was far from the first double pushchair to hit the market, but its design was fresh and unrivalled. With its new and unconventional frame design, in which the handlebar did not hinge on the rear wheel, we were able to create more storage space and adapt creative and convenient seating configurations. To this day, Quinny’s Hubb is a huge success and is sold worldwide. This design has also won the prestigious Red Dot Design Award.
